In 2013 Cloudera acquired a company called Myrrix, which has morphed into project (not yet a product) called Oryx. The system still uses MapReduce, which is not optimal. Before is becomes a product it’ll be rewritten using Spark.
Oryx will enable construction of machine learning models that can process data in real time. Possible use cases are spam filters and recommendation engines (which seems to be its sweet spot).
This competes with Apache Mahout, which processes in batch mode only.