Interesting article with examples of presentations made by large corporations of how they use Hadoop. Most presentations at this conference were about standalone big data.
HSBC created a 360 degree view of the customer, but it was for “agile reporting” not the traditional sort that would be used in a call center or from a data warehouse. There wasn’t, however, a plan on reconciling Hadoop and the data warehouse. They were parallel and standalone.
Many presentations avoided core enterprise concerns such as governance. Some seemed “proud” to bypass this as somehow being exempt from an inflexible model.